“Why marketing your project is important” Don Jazzy sends message to Nigerian artists, uses Davido as case study

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Using singer Davido as a case study, Music executive, Don Jazzy has offered a piece of advice to artists.

The Mavins CEO in a series of tweets advised upcoming artists to market their music.

He noted how Davido, despite his level of fame, has been heavily promoting and marketing his album.

Don Jazzy stated that marketing one’s project that one worked hard for doesn’t reduce your swag.

“Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will copy my shit. Marketing your beautiful project that you worked hard on does not reduce your swag”.

A tweep had tackled him that many celebrities particularly artists, often use giveaways to promote their songs, though he admitted that Davido isn’t known for such.

Countering him, Don Jazzy stated that charity alone doesn’t mean one’s work would be successful.

“Some of us do give ways because we like giving and we want to give. If the masses don’t like your work e no go blow. Giveaways or no give away”.

Over the years, Don Jazzy has become well known for his advice to artists and upcoming artists.

Don Jazzy sends important messages to upcoming artists

Just weeks back, the Mavins founder had sent an important message to upcoming artists.

The talent manager, while sharing how he got to sign Ayra Starr, Boyspyce, and Bayanni, advised upcoming talents.

Don Jazzy revealed that he was the one who reached out to the fast-rising singers.

Sharing more, he stated that he saw samples of their musical performances on their Instagram pages.

Don Jazzy was enchanted with their vocals and talents and reached out to them.

The music executive advised artists to show themselves on social media.

“Dear upcoming artists,

From these 3 screenshots, you can see that I reached out to Ayra, Boyspyce, and Bayanni myself. I won’t have reached out to them if I didn’t see a sample of what they can do on their Instagram pages. For the umpteenth time, showcase yourself on your page. I know it seems uncool to post a lot. But then again you would be an uncool artist if it’s only your family that gets to hear your beautiful music till you give up”.

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